Privacy Policy

1. Introduction

Frontier Defense Group, LLC d/b/a Remington Firearms (“Remington,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://www.remington-arms.com (the “Site”), including related pages, features, or services we offer.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use the Site.

2. Information We Collect

2.1 Information You Provide to Us

Depending on how you use the Site, you may provide:

• Contact information (name, email address, mailing address, phone number)
• Account or registration information, if we offer accounts
• Information submitted through forms, such as a “notify me” / “be the first to know” email sign-up
• Customer service inquiries, warranty or product-registration details, or other correspondence
• Any other information you voluntarily provide

2.2 Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

• IP address, browser type, device type, and operating system
• Pages viewed, time spent on pages, referring/exit pages, and click activity
• Approximate geographic location derived from IP address
• Cookies, pixels, and similar tracking technologies (see Section 9)

2.3 Information You Provide Through Specific Site Services

Certain optional Site features collect information primarily for the purpose of that feature, and otherwise as described in this Policy. Providing this information is voluntary. Features may include (only where offered on the Site):

• Owner’s manual or document requests — name and shipping or email address, to fulfill the request
• Email newsletter / “be the first to know” sign-up — to send the communications you requested; you may unsubscribe at any time
• Recall and safety notice contact (see Section 5)

2.4 Information from Third Parties

We may receive information about you from analytics providers, or other service providers, which we may combine with information we collect directly.

3. Firearms Sales

Firearms are not sold directly to consumers through the Site. Firearms may be purchased only through federally licensed firearms dealers (FFLs) in accordance with applicable Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) requirements and other applicable federal, state, and local law.

• Non-firearm products are not sold through Site checkout at this time. Product availability and purchase paths may be described on the Site and fulfilled through authorized dealers or other channels we designate.

5. Recalls and Safety Notices

If you register a product or provide contact information in connection with a purchase or safety interest, we may use that information to notify you of product recalls, safety notices, or related communications, consistent with applicable law.

6. Confidentiality of Firearm and Purchase Information

We treat information about specific firearm and related product purchases that we hold in connection with registration or customer support — such as model, serial number, purchase date, and price paid, where collected — as confidential.

We do not share that firearm purchase / serial information with third parties for their independent marketing, except:

1. With a contracted service provider engaged to host, organize, or analyze data for Remington’s internal purposes, under obligations to protect the data;

2. In response to a specific written request from a federal, state, or local government authority, including firearm trace requests from the ATF;

3. As required by court order, subpoena, or other legal process; or

4. As otherwise required by law.

Routine sharing described in Section 8 (for example, general email delivery or website hosting) does not authorize disclosure of serial numbers or firearm purchase details beyond what is needed for that service provider to perform its contracted function for us.

7. How We Use Your Information

We may use personal information to:

• Operate, maintain, and improve the Site
• Respond to inquiries, provide customer support, and fulfill requests (including manuals or document requests)
• Send product updates, launch announcements, and marketing communications where permitted (including where you have opted in)
• Process orders, registrations, and rebate offers (where offered), and to notify you of recalls or safety issues
• Monitor and analyze usage, trends, and Site performance
• Detect, prevent, and address fraud, security, or technical issues
• Comply with legal obligations and respond to law enforcement or government requests, including firearm trace requests
• Other purposes described at the time of collection or with your consent

8. How We Share Your Information

8.1 General sharing

We may share personal information with:

• Service providers who perform functions on our behalf (for example website hosting, email delivery, analytics, security)
• Third parties you have opted in to hear from, as described in Section 4
• Legal, regulatory, or law enforcement authorities when required by law, court order, or subpoena (including firearm trace requests), or to protect rights, property, or safety
• A successor entity in connection with a merger, acquisition, reorganization, or sale of assets

8.2 “Sale” and “sharing” (important — counsel to finalize)

We do not sell personal information for money in the ordinary sense of selling a customer list.

• Until we finish configuring the Site’s advertising stack, assume analytics may be present; we will not knowingly sell personal information for money, and we will update this Policy and any required opt-out links before enabling cross-context behavioral advertising features.

If you provide a mobile phone number, we do not share SMS/text opt-in consent or mobile numbers with third parties for their own marketing or promotional purposes.

9. Cookies and Tracking Technologies

The Site uses cookies and similar technologies (such as pixels and analytics tags, for example Google Analytics) to operate the Site, remember preferences, understand usage, and improve performance and content.

Cookies and related technologies may collect or be associated with identifiers (such as cookie IDs) and technical data (such as IP address) that privacy laws may treat as personal information. We may associate Site activity with information you have separately provided (for example, if you are logged in or submit a form).

The Site may use Google Signals or similar features that relate to users who have enabled ad personalization in their Google account. You can manage ad personalization through Google’s Ads Settings / My Ad Center. You can also control cookies through your browser settings; blocking some cookies may affect Site functionality.

We do not currently respond to browser Do Not Track signals in a unique way, because there is no common industry standard for doing so (see also Section 13.2).

11. Data Retention

We retain personal information only as long as needed for the purposes described in this Policy, including to provide services, comply with legal obligations (which may be longer for product registration, safety, and warranty records), resolve disputes, and enforce our agreements, unless a longer period is required or permitted by law.

12. Your Privacy Choices and Rights

Depending on where you live, you may have rights under applicable privacy laws (for example the California Consumer Privacy Act as amended by the CPRA, and similar state laws), which may include the right to:

• Know what personal information we collect, use, and disclose
• Request access to or a copy of your personal information
• Request correction or deletion of your personal information
• Opt out of targeted advertising or the “sale” / “sharing” of personal information, if applicable

• Not be discriminated against for exercising privacy rights

To exercise these rights, contact us using Section 17. We will verify your request and respond within the timeframe required by applicable law.

We do not knowingly collect sensitive personal information for the purpose of inferring characteristics about you.

13. California Residents — Additional Disclosures

13.1 Your California Privacy Rights

If you are a California resident, you may have the rights described in Section 12, including rights to know, access, delete, correct, and to opt out of sale/sharing where applicable. To submit a request, email [privacy@remington-arms.com] with the subject line “California Privacy Rights,” and include your name, email address, and mailing address so we can verify your request.

13.2 Do Not Track

Some browsers transmit “do-not-track” signals. Because there is no common industry standard for responding, we do not currently respond to DNT signals beyond the practices in this Policy. Manage cookies through your browser and any opt-out links we provide.

14. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete it.

The Site is intended for a general adult audience interested in firearms products; users must comply with all age and legal requirements applicable to viewing or purchasing firearms-related content and products.

15. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

16. Third-Party Links

The Site may contain links to third-party websites, including dealer, partner, or social sites. We are not responsible for the privacy practices or content of those third-party sites. Review their policies before providing them personal information.

17. Contact Us

Questions or requests about this Privacy Policy, or requests to access, modify, or delete personal information:

Frontier Defense Group, LLC d/b/a Remington Firearms

Email: privacy@remington-arms.com

18. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above indicates when this Policy was last revised. Material changes will be posted on this page or communicated as required by law.